The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.

• Main Authors: Montano Elisa Masil., Ng, Kwee Hiong., Seah, Su Wei.
• 其他作者: Speece, Mark William
• 格式: Theses and Dissertations
• 語言: English
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• 在線閱讀: http://hdl.handle.net/10356/7238

This research was conducted with the general objective of identifying factors that influence Singapore consumers to purchase or not to purchase over the internet.