China's moody appetite for luxury goods: two factors explaining recent market trends

Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces behind the global luxury goods market has increasingly drawn the attention of Media and consulting firms. However, the academic literature has only recently begun to research on the topic, and mai...

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書目詳細資料
主要作者: Riva, Giovanni
其他作者: Deborah Kay Elms
格式: Theses and Dissertations
語言:English
出版: 2015
主題:
在線閱讀:http://hdl.handle.net/10356/65156
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