The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group

Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to...

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Main Authors: Tan, Li Ping, Teng, Tai Poh, Yak, Siew Hoon
其他作者: Victor Gray
格式: Final Year Project
語言:English
出版: 2015
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在線閱讀:http://hdl.handle.net/10356/63684
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機構: Nanyang Technological University
語言: English