Survey of marketing research in Singapore

• المؤلفون الرئيسيون: Chin, Wey Chwan, Tan, Shao Chong, Tiang, Chee Huat
• مؤلفون آخرون: Hooi Den Huan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/55476
• المؤسسة: Nanyang Technological University

Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its...