Tastes of yesteryear.

• Main Authors: Cher, Clement Jia Hui., Lee, Cedrick Min Jie., Ngieng, Eunice Shi Hui., Ong, Andrew Zhong Yi.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/52586

This paper presents the “Tastes of Yesteryear” project, which aims to raise awareness on the importance of Singapore’s food heritage and encourage its preservation among Singaporean youth aged 18 – 25. The multi-cultural nature of Singapore has given birth to a unique food culture that has come to c...