Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa.

• المؤلفون الرئيسيون: Mohamed Fadzil Mohamed Hisum., Nurkhairah Sumarto., Syahidah Johari., Tan, Samuel Chee Long.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/52453

This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa’s Corporate Planning Division to promote an environmental initiative to the patrons of Sentosa, in Singapore. Working in line with Sentosa’s...