Learning through slogans and headlines : a critical analysis of the National Courtesy campaigns.

• المؤلف الرئيسي: Tasneem Mohamed Hussein Topiwala.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14841

This study has two major objectives. The first is to find out if slogans used in campaigns, especially the National Courtesy Campaigns, are effective in communicating the objectives of the campaign to the target audience. Secondly, it gathers the opinions and ideas of four individuals through a s...