American Express from a strategic perspective.

• المؤلفون الرئيسيون: Tan, Wei Li., Wong, Jia Qing., Ong, Alvin Wee Kian.
• مؤلفون آخرون: Wan Chew Yoong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51942
• المؤسسة: Nanyang Technological University

In the recent few years, in a bid to increase income, AmEx has diversified its businesses through prepaid cards, targeting the mass market, engaging small business owners and various social media strategy. While these strategies have been successful in generating record profits for the company, the...