An exploratory study of decentralised shopping in Singapore.

• المؤلفون الرئيسيون: Chua, Dan Kok Leong., Khoo, Wei Khong., Seow, David Chin Kok.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51907

This project has been conceived out of a desire to learn more about consumer shopping behaviour in Singapore which is a relatively unexplored area of research in this part of the world. Specifically, the exploratory study examines how Singaporean shoppers respond to the newly-built major retailing c...