Analysis on the gift buying behaviour of Singaporeans

• المؤلفون الرئيسيون: Cham, Vivien Pei See, Ng, Sherie Chern Nee, Tham, Raphael Kim Leong
• مؤلفون آخرون: Wan Chew Yoong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51598
• المؤسسة: Nanyang Technological University

Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consume...