Comparison of corporate social responsibility programmes of large international and small national hotel operators in Southeast Asia

• المؤلفون الرئيسيون: Ji, Min Sheng, Tay, Tania Jia Wei, Phua, Sharon Liting
• مؤلفون آخرون: Russell Arthur Smith
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Management::Social responsibility
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48323

Although the concept of Corporate Social Responsibility (CSR) has been introduced in 1979, the service industry has just recently begun to adopt CSR programmes. This study seeks to identify, compare and investigate the differences of CSR programmes in Phuket, Thailand as conducted by the Holiday Inn...