Analysis of customer experience in a Singapore SME : a business case of Sulpa Office Supplies Pte Ltd.

• المؤلفون الرئيسيون: Ngeng, Shu Wen., Tan, Jian Yuan., Tok, Ying Wei.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44146

To differentiate one supplier from another, additional dimensions are required within the proposition: some use price and contract terms - and the smart ones use customer experience (CE) (Hollyoake, 2009). This case paper demonstrates the use of CE constructs to understand, analyze and propose strat...