Influence of display of price on consumer behaviour.

• Main Authors: Lee, Winnie Hoon Hui., Lim, Hui Yu., Peck, Pei Xuan.
• 其他作者: Ng Sok Ling, Sharon
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/44135

It has been observed that an increasing number of food establishments do not display prices in their menus – online and/or brick-and-mortar. With price being an important decision variable and little or no research on this topic done thus far, the research aims to analyse the presence/absence of pri...