Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.

• المؤلفون الرئيسيون: Phan, Siew Lee., Wong, Si Ann.
• مؤلفون آخرون: Murali Krishna Erramilli
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behaviour
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/42557
• المؤسسة: Nanyang Technological University

An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is requ...