Port marketing as a tool of competitive advantage

• المؤلف الرئيسي: Choong, Yuon Yee.
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Engineering::Maritime studies::Maritime management and business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/38640
• المؤسسة: Nanyang Technological University

Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position...