A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers.

• Main Authors: Cheo, Ting Ting., Ng, Chloe Shu Yi., Teo, Wei Qi.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Marketing::Consumer behaviour
• 在線閱讀: http://hdl.handle.net/10356/35550
• 機構: Nanyang Technological University

The ageing population trend in recent years has brought about the rise of the silver market all over the world. This research study aims to find out which characteristics of a salesperson would appeal to the Silver Market Consumers (SMC) in Singapore. For the purpose of this study, we have chosen to...