Luxury fashion marketing during the recession : a case study approach

• المؤلفون الرئيسيون: Wang, Ethan Hui Teng, Lee, Charmaine Yun Hua, Mohamad Shah Adil Sairi
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35545

The face of the luxury fashion industry has certainly changed through the current period of the recession. The luxury fashion consumer has certainly evolved after undergoing the effects of the recession. Consumer values have changed and consumers have adopted a more value-seeking approach in shoppin...