A parsimonious model to achieve high customer retention in Singapore’s highly competitive takeaway food business sector.

• Main Authors: Leong, Wei Jie., Lim, Ai Jia., Tan, Tricia Christabel Zhao Xuan.
• 其他作者: Choo Wee Ee Clive
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/35540
• 機構: Nanyang Technological University

Takeaway food is gaining popularity, especially in a fast-paced modern society such as Singapore. Many new takeaway food businesses have emerged, but few have managed to survive long in this competitive sector. Our research revealed that with a huge amount of choices available to the consumer, custo...