A parsimonious model to achieve high customer retention in Singapore’s highly competitive takeaway food business sector.

• المؤلفون الرئيسيون: Leong, Wei Jie., Lim, Ai Jia., Tan, Tricia Christabel Zhao Xuan.
• مؤلفون آخرون: Choo Wee Ee Clive
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35540

Takeaway food is gaining popularity, especially in a fast-paced modern society such as Singapore. Many new takeaway food businesses have emerged, but few have managed to survive long in this competitive sector. Our research revealed that with a huge amount of choices available to the consumer, custo...