A parsimonious model to achieve high customer retention in Singapore’s highly competitive takeaway food business sector.
Takeaway food is gaining popularity, especially in a fast-paced modern society such as Singapore. Many new takeaway food businesses have emerged, but few have managed to survive long in this competitive sector. Our research revealed that with a huge amount of choices available to the consumer, custo...
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Main Authors: | Leong, Wei Jie., Lim, Ai Jia., Tan, Tricia Christabel Zhao Xuan. |
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其他作者: | Choo Wee Ee Clive |
格式: | Final Year Project |
語言: | English |
出版: |
2010
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在線閱讀: | http://hdl.handle.net/10356/35540 |
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