Exploring the complementary effects of perceived value and cost-based pricing strategies on firm performance.

• المؤلفون الرئيسيون: Heng, Jeremy Jun Jie., Lim, Belinda Kah Siew., Tay, Jieying.
• مؤلفون آخرون: Lim Kui Suen, Lewis
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Pricing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35487
• المؤسسة: Nanyang Technological University

Pricing is one of the most important marketing decisions that carry major financial consequences. Langabeer (1988) proposes that there are two major perspectives in pricing, namely, perceived value and cost-based pricing. Although many researchers have offered similar classifications of pricing stra...