Exploring the perceptions & practices of brand management in the local television broadcast industry.

• المؤلف الرئيسي: Chua, Stella Seoh Hoon.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Mass media::Broadcasting::TV; DRNTU::Business::Industries and labor; DRNTU::Business::Advertising
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/2113

This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience.