Channel relationship in China's beer industry : the influences of power in distributor/retailer's satisfaction, dependence and conflict.

• المؤلفون الرئيسيون: Shi, James Yu., Teo, Yu Ming., Ng, Kelvin Kwok Hin.
• مؤلفون آخرون: Lee, Don Yao Dong
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor; DRNTU::Social sciences::Economic development
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20228
• المؤسسة: Nanyang Technological University

A structural model describing the relationships among the bases of power, dependency, perceptions of conflicts and satisfaction was developed and tested in the context of manufacturer-distributor/retailer channel in the Hainan province of China. In total, 35 in-depth interviews with the Hainan beer...