Channel relationship in China's beer industry : the influences of power in distributor/retailer's satisfaction, dependence and conflict.
A structural model describing the relationships among the bases of power, dependency, perceptions of conflicts and satisfaction was developed and tested in the context of manufacturer-distributor/retailer channel in the Hainan province of China. In total, 35 in-depth interviews with the Hainan beer...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2009
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/20228 |
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| 機構: | Nanyang Technological University |
| 語言: | English |