Study of entry strategy into Indochina by a Latin American market leader.

• Main Authors: Guzman, Eugenio J. Reyes., Tarnin Thamrin.
• 其他作者: Toh, Thian Ser
• 格式: Theses and Dissertations
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::General::Economic and business aspects
• 在線閱讀: http://hdl.handle.net/10356/20200
• 機構: Nanyang Technological University

This study examined some of the critical factors that might influence the choice of an entry strategy into the cement market in Indochina by a Latin American market leader. The study looked at the country-specific factors, such as the existing and potential market size, the political risk of the hos...