Study of entry strategy into Indochina by a Latin American market leader.

• المؤلفون الرئيسيون: Guzman, Eugenio J. Reyes., Tarnin Thamrin.
• مؤلفون آخرون: Toh, Thian Ser
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::General::Economic and business aspects
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20200
• المؤسسة: Nanyang Technological University

This study examined some of the critical factors that might influence the choice of an entry strategy into the cement market in Indochina by a Latin American market leader. The study looked at the country-specific factors, such as the existing and potential market size, the political risk of the hos...