Formula of success : the Singapore Airlines story.

• المؤلفون الرئيسيون: Chua, Teow Tzing., Liu, Fontaine., Kwa, Bing Seng.
• مؤلفون آخرون: Wan, Chew Yoong
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::General; DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20162

The world airline industry is a highly competitive, albeit lucrative, arena. In this environment, Singapore SIA has emerged as one of the role models of airline success story in recent aviation history. The research looks at the business environment in which the airline operates -in terms of the ava...