ABC Publishing Co. Ltd. : a case study of a company in the process of change.

• المؤلف الرئيسي: Chan, Ying Lock.
• مؤلفون آخرون: Gibbons, Patrick
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20092
• المؤسسة: Nanyang Technological University

This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since.