ABC Publishing Co. Ltd. : a case study of a company in the process of change.
This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since.
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2009
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/20092 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |
| id |
sg-ntu-dr.10356-20092 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-200922024-01-12T10:24:26Z ABC Publishing Co. Ltd. : a case study of a company in the process of change. Chan, Ying Lock. Gibbons, Patrick Nanyang Business School DRNTU::Business::Industries and labor This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since. Master of Business Administration (Hospitality and Tourism Management) 2009-12-14T08:16:44Z 2009-12-14T08:16:44Z 1995 1995 Thesis http://hdl.handle.net/10356/20092 en NANYANG TECHNOLOGICAL UNIVERSITY 106 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chan, Ying Lock. ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| description |
This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since. |
| author2 |
Gibbons, Patrick |
| author_facet |
Gibbons, Patrick Chan, Ying Lock. |
| format |
Theses and Dissertations |
| author |
Chan, Ying Lock. |
| author_sort |
Chan, Ying Lock. |
| title |
ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| title_short |
ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| title_full |
ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| title_fullStr |
ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| title_full_unstemmed |
ABC Publishing Co. Ltd. : a case study of a company in the process of change. |
| title_sort |
abc publishing co. ltd. : a case study of a company in the process of change. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20092 |
| _version_ |
1789483110970163200 |