Don't Puff, Pal

• Main Authors: Er, Jolene, Lim, Andrea Rei En, Wong, Ying Ying, Ho, Yvette Yeng Yeng
• 其他作者: Kay (Hye Kyung) Kim
• 格式: Final Year Project
• 語言: English
• 出版: Nanyang Technological University 2023
• 主題: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: https://hdl.handle.net/10356/165287
• 機構: Nanyang Technological University

Don’t Puff, Pal is a youth-centric health communication campaign aimed at raising awareness about the harmful health effects of vaping among university students aged 21 to 27 years old. It was aimed at increasing their willingness to share about the harmful effects of vaping with peers, in order to...