Your sign to screen for prediabetes: a communications campaign to combat prediabetes amongst young sedentary working adults in Singapore

• المؤلفون الرئيسيون: Ang, Amanda Hui Ting, Chua, Yu Xin, Gwen, Lea Sim, Low, Yi Bin
• مؤلفون آخرون: Edmund Lee Wei Jian
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/165269
• المؤسسة: Nanyang Technological University

Your Sign to Screen for Prediabetes was an integrated communications campaign that tackled the issue of prediabetes among sedentary working adults aged 20 to 39 in Singapore between 21 November 2022 and 15 March 2023. While it is a reversible precursor to the incurable type 2 diabetes, prediabetes i...