Research on social media marketing in museums ——a case study on the Asian Civilisations Museum

• المؤلف الرئيسي: Huang, Da
• مؤلفون آخرون: Laura Miotto
• التنسيق: Thesis-Master by Coursework
• اللغة: English
• منشور في: Nanyang Technological University 2022
• الموضوعات: Visual arts and music::Art museums and galleries
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/157110
• المؤسسة: Nanyang Technological University

Social media is more than a virtual space where information is announced. For museums, it is a useful tool which can be exploited in many ways to support the sharing of culture and the visitor experience of museums. Despite the benefits, the majority of museums are not implementing effective stra...