Effects of thumbnail sizes & shopping goals on online consumer behaviour.

• المؤلفون الرئيسيون: Soh, Xiao Yun., Soh, Fang Hui., Siew, Shu Wen.
• مؤلفون آخرون: Lam Shun Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15071
• المؤسسة: Nanyang Technological University

Thumbnails are miniature product images displayed on one page of a website and hyperlinked to other pages in the site [Lam et al, 2007]. Images are scaled down to thumbnails sizes so that more images can be fit and shown on a single page for convenience and easy browsing. They can often be clicked t...