A study of marketing in Kuo Chuan Presbyterian Secondary School

This study used the action research design to examine what factors are that will influence the primary six pupils of Kou Chuan Prebyterian Primary School (KCPPS) and their parents in their opting for a secondary school. It examines the theory of the marketing of schools and how it can be applied to...

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書目詳細資料
主要作者: Wong, Lok Oon.
其他作者: Khong, Lana
格式: Theses and Dissertations
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/13950
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機構: Nanyang Technological University