Heart to heart

• Main Authors: Hong, Jeremy Xiang Shen, Seah, Kimberly Yi Shan, Tan, Grace Ser Lee, Tan, Hazell Wen Xin
• 其他作者: -
• 格式: Final Year Project
• 語言: English
• 出版: Nanyang Technological University 2020
• 主題: Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: https://hdl.handle.net/10356/137525

Heart to Heart is Singapore’s first female-centric CPR and AED communication campaign that addresses out-of-hospital cardiac arrest (OHCA), a leading cause of death in Singapore. Targeted at female undergraduates untrained in CPR and AED skills, we aimed to increase their intention to perform bystan...