Revamp of the diamond industry.

• المؤلفون الرئيسيون: Chow, Jia Jun., Ting, Shu Ling., Yeo, Madeline Hwee Sing.
• مؤلفون آخرون: Tan, Thomas Tsu Wee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11619

Examines the revamp of the diamond retail industry in terms of its image, boutique designs and promotions. Research is based on the change in consumer preference conducted using a survey.