'Niche' to 'Mainstream'?: the tertiary students' perspective of Singapore's organic food market.

• المؤلفون الرئيسيون: Chua, Hwee Theng., Seah, Li Yun., Wee, Lillin.
• مؤلفون آخرون: Loi, Soh Loi
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11604

This study examined tertiary students' attitudes and perceptions of organic food. Health, environment, nutrition, family influences and certification were found to be the main concerns of respondents. Majority of the respondents indicated willingness to consume organic food and agreed that it i...