A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

• المؤلفون الرئيسيون: Ang, Cecilia Shi Ting, Han, Charlene Mingyan, Wong, Rena Lijun, Wu, Delia Hwee Boon
• مؤلفون آخرون: Choi, Alfred Siu Kay
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1151

Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Inc...