The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

• المؤلفون الرئيسيون: Tan, Venga Wenkai., Teng, Renessa Shu Feng.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1143
• المؤسسة: Nanyang Technological University

The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.