Mobile services industry in Singapore : a new entrant's perspective.

• المؤلفون الرئيسيون: Chan, Yun Ying., Lau, Hoi Lam., Tan, Chern Chee.
• مؤلفون آخرون: Wan, Chew Yoong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor; DRNTU::Business::Information technology::Mobile commerce
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11137

As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understa...