Marketing of the arts in Singapore.

Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director...

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Main Authors: Lau, Tong Yen., Loh, Pow Chuan., Tay, Hwee Ping.
其他作者: Noble, Peter
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/10859
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機構: Nanyang Technological University