The study of internal marketing in the hotel industry of Singapore.

• المؤلفون الرئيسيون: Chan, Vee Mun., Sia, Puay Suan., Toh, Li Ling.
• مؤلفون آخرون: Murthy, Bvsan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10814

Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place befo...