Hotel marketing strategies

Hotel marketing strategies

This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strive...

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書目詳細資料
Main Authors:	Eng, Keng Boon, Koh, Alvina Li Yi, See, Kok Keong
其他作者:	Leong, Choon Chiang
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/10759
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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