Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.
The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.
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Main Authors: | Chen, Peiqi., Heng, Rebecca Li Rong., Chay, Nan Yan. |
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其他作者: | Han-Wong, Soke Yin |
格式: | Final Year Project |
出版: |
2008
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在線閱讀: | http://hdl.handle.net/10356/10410 |
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機構: | Nanyang Technological University |
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