Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/10192 |
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| 總結: | This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors. |
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