Sustainable business and entrepreneurship: Societal marketing practices of Islamic and Christian family businesses

• المؤلف الرئيسي: Divinagracia, Louie A.
• التنسيق: text
• منشور في: Animo Repository 2006
• الموضوعات: Social marketing; Social responsibility of business; Family-owned business enterprises; Sustainable development; Entrepreneurial and Small Business Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/5501
• المؤسسة: De La Salle University

Sustainable family businesses integrate social responsibility aspects into their decisions and actions. Corporate societal marketing (CSM) is a form of societal marketing practice that has a long-term strategic perspective. Smaller family businesses, however, tend to associate CSM with short-term ca...