Integrating pre-purchase affect in product concept development

• Main Authors: Seva, Rosemary R., Helander, Martin G., Duh, Henry Been Lirn
• 格式: text
• 出版: Animo Repository 2007
• 主題: Product design—Psychological aspects; Consumers—Attitudes; Human Factors Psychology
• 在線閱讀: https://animorepository.dlsu.edu.ph/faculty_research/9238
• 機構: De La Salle University

The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying...