An integrated marketing communications campaign for Mambo's Lechon

• المؤلف الرئيسي: Encisa, Hannah Grace
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Restaurants—Philippines—Marketing; Internet marketing—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_market/48; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1052&context=etdm_market
• المؤسسة: De La Salle University

Mambo’s Lechon is a limited-service restaurant that offers a variety of authentic artisan Lechon sizes and dishes. The brand launched in 2020 with the original vision of being a stand-alone restaurant in Lactao, San Juan. However, due to disruption in consumer patterns and overall uncertainty brough...