The self-orientalist projection of Japan's brand image: Parallelism in its foreign cultural policy in the Philippines and Indonesia

• المؤلف الرئيسي: Suñaz, Alexia Anne M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2024
• الموضوعات: Japan—Foreign relations—Philippines; Japan—Foreign relations—Indonesia; Cultural diplomacy—Japan; Cultural policy; Branding (Marketing); Asian Studies
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_intlstud/38; https://animorepository.dlsu.edu.ph/context/etdm_intlstud/article/1037/viewcontent/Sunaz_The_Self_Orientalist_Projection_of_Japans_Brand_Image_Full_text.pdf
• المؤسسة: De La Salle University

Japan has been juxtaposing the world’s understanding of its Oriental background in making known its “authentic” Japanese voice, and scholarly criticisms point to Japan’s identity as unnatural and overly idealized. The study applied Self-Orientalism to analyze its brand image and authentic self. It c...