An integrated marketing communications campaign for GrabRewards Philippines

• المؤلف الرئيسي: Resurreccion, Chris Evert
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Customer loyalty programs—Marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6256; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13310/viewcontent/Resurreccion_ChrisEvert_11793821_1_Redacted.pdf
• المؤسسة: De La Salle University

Aside from having a good product and good customer service, brands have also considered creating their own loyalty programs. Since acquiring more customers is significantly more expensive than retaining them, the “gift of giving back” is seen as an effective way for their consumers to stay loyal, sp...